Trade Marketing Manager

Demeanour, Qualifications, Knowledge and Skills Required

The ideal candidate’s demeanour and approach to life and work should be as follows:

    • Biscuit-loving, fun-loving, optimistic, innovative, energetic, aspirational, tech-savvy, and eager to learn with a hearty zest for life, specifically humble, open, fearless and yet possessing a little edge to think and go out of the box.
    • A good listener, trustworthy, reliable, honest, accountable, collegial, well-groomed and professional.
    • Proactive, resourceful, detail oriented, well-organized, self-directed, and able to thrive in high-pressure situations.
    • Appreciative and respectful of diverse cultures, abilities, genders, and different worldly belief systems.

Major Duties and Responsibilities

The successful candidate will be responsible for:

  • Getting a deep understanding of the market, consumer, shopper behavior, and transforming the insights into actions and business opportunities.
  • Defining, implementing and getting alignment behind a commercial plan, taking into account the short- and long-term view.
  • Defining and monitoring a touchpoint plan to bring the consumer and brand experience to life, in line with the brand and portfolio strategy.
  • Planning and organizing diverse tasks in a transversal project, managing and maximizing the performance of project teams (internal & external) in order to achieve objectives in time.
  • Recommending, implementing and evaluating the effectiveness of business activities (commercial and marketing) in order to optimize the business performance and ensure excellence in execution.
  • Using the key sources and methodologies to get a deep understanding of the consumer behaviors (“walk in shoes” of consumers).
  • Developing, planning and implementing events, roadshow and outposts that are consumer-oriented in order to support key marketing campaigns
  • Implementing different actions of the touchpoint plan, traditional and digital in order to create memorable experiences, and generate preference for our brands and advocacy.
  • Delivering the merchandising guidelines for new launches or re-launches aided by the Trade Marketing team.
  • Navigating into a digital environment, understanding how to succeed in a digital world, using technologies and new digital tactics for day-to-day activities.
  • Emerging new business opportunities through generation, inspiration and exploration of new and relevant ideas, services, solutions and designs with both internal and external partners.
  • Managing a project: resources and planning monitoring, cost and risks evaluation.
  • Managing activations and its experiences, including promotional activities, campaigns, the concepts, assets, creative, content proposals including multi media campaigns and social media.
  • Establishing and developing a trusting and impactful relationships with internal and external stakeholders.
  • Engaging stakeholders around the project and getting their buy-in: communication and promotion of the project within organizational culture.
  • Undertaking any and all other duties and responsibilities as so instructed by the superior and/or Company.

Qualifications and Skills Required

The ideal candidate will have/be:

  • Possess at least a Diploma or Degree in Management/ Marketing/ Mass Communication/ Business Administration or equivalent, with at least 5 years’ experience in managerial role and 8 years Trade Marketing experience in FMCG industry.
  • In-depth understanding of trade marketing fundamentals and sales operations.
  • Strong commercial understanding of business issues and opportunities.
  • Knowledge and experiences in forecasting, preferably in manufacturing industry background.
  • Experiences in execution, hands-on to develop, lead, motivate and enhance the skills of a team of managers and executives.
  • Key Account with Category Management experiences is an added advantage.
  • Experience and the understanding of business processes would be an added advantage.
  • High analytical skill with the ability to guide team to go through complex data, turn it into insights on gaps and opportunities by channel.
  • Strong business management, effective teamwork with all parties’ concerns, strong initiative follow-thru.
  • Be sensitive in numbers and data.
  • Able to think out of the box, push the boundaries, creative with curiosity, have an explorative mindset to generate ideas and solve problems.
  • Good listening, verbal and written communication skills in English, Malay and Chinese
  • Good presentation skills
  • Good command of selling processes.
  • Ability to engage in a productive discussion despite of encountering strong opposing views, then influence the opinions and overcome adversity professionally.
  • Proactive, resourceful, detail oriented, well-organized, self-directed, able to thrive in high-pressure situations and meeting deadlines.
  • Able to perform task independently and a self-starter, dynamic, enthusiastic, and self-driven team player.
  • To be trustworthy, reliable, energetic, honest, accountable, well-groomed and well-maintained professional image.
  • Open-minded and willing to accept constructive feedback.